This Sunday, April 7, World Wrestling Entertainment (WWE) will broadcast its biggest annual live event, WrestleMania, from MetLife Stadium in East Rutherford, New Jersey. It's eight miles from the heart of Manhattan, but you'd never know that from the marketing campaign, which is decidedly New York centric. Even the show's logo is wearing a Statue of Liberty-inspired crown.
What was once a single blockbuster show, has transformed into an entire weekend of city events. On Friday evening, NXT Takeover: New York, a WWE developmental league event, will pack Brooklyn's Barclays Center. On Saturday, Barclays will host the WWE Hall of Fame ceremony. Sunday is WrestleMania. On Monday and Tuesday, WWE heads back to Barclays to broadcast Monday Night Raw and Smackdown Live.