Zach Lowe released his "definitive ranking" of the NBA logos, and put Brooklyn's primary mark at number 17.
"This is basically a Thunder-style shield with a basketball inside it — one that almost resembles the negative image of an eight ball," Lowe writes. "The NBA’s worst team name doesn’t present a ton of options, so this is a nice first shot for the Brooklyn era. The Nets toyed around with other color schemes as they prepped for the Brooklyn move, and it will be interesting to see if they revisit any for future logos."
I'm actually sort of surprised it's this high. There are elements I like about the Nets look, but their primary logo is not one of them. Lowe gives it points for being "two-dimensional," but that's one of my least favorite things about it. It's too flat, and painstakingly plain. And how the Brooklyn Bridge wasn't part of their final logo may be the most glaring omission of all.
The real news here is that the Nets played around with different colors. I've always thought paying homage to the Dodgers with a blue-and-white scheme would have made more sense, but now that the borough is so invested in the black-and-white scheme, I don't see it changing any time soon (if ever). But when Nike takes over, I'd love to be a fly on the wall when they take some of their ideas for the Nets to Brett Yormark and company.